"It's a nice little win for Yahoo, but I expect the boost will be fairly small in terms of search market share," said Danny Sullivan, founding editor of Marketing Land & Search Engine Land. In October, it held 14% of the global market, compared with 21%for Google's Chrome and 58% for Microsoft's Internet Explorer. Google has maintained its leadership, claiming more than 70% of the market since 2010.Īn e-mail to Google seeking comment wasn't returned.įirefox has also lost ground to other browsers, according to NetMarketShare. search-advertising revenue projected to shrink to 5.6% in 2014 from 6.1% last year, according to EMarketer. Yahoo's search service is under pressure, with the Web portal's share of the U.S. "This partnership helps to expand our reach in search and also gives us an opportunity to work closely with Mozilla to find ways to innovate more broadly in search, communications and digital content." "At Yahoo, we believe deeply in search - it's an area of investment, opportunity and growth for us," Mayer said in a statement. to deliver content from the review website. Earlier this year, Yahoo, which depends on Microsoft for its search technology, struck a deal with Yelp Inc. Mayer, who has been working to turn around the Sunnyvale, California-based company since taking the helm two years ago, is looking for ways to bolster Yahoo's search business, which makes up about 40 percent of sales, minus revenue passed to partner sites. Under the agreement announced on Wednesday, Google, Microsoft's Bing and other search services will be available as alternatives, No. ![]() ![]() Google had been the automatic search option for the Internet browser, developed by Mountain View, California-based Mozilla Corp, since 2004. SAN FRANCISCO: Yahoo replaced Google as the default search engine on Firefox browsers in the US, as Yahoo CEO Marissa Mayer seeks out more partnerships to boost the Web portal's traffic and revenue.
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